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"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." 
So begins the book, “Propaganda” (1928), by Edward Bernays, who was heralded as “The Father of Public Relations”.   

Although these techniques have existed since the beginning of mankind, Bernays  did more to develop the manipulation of the mind through mass media than anyone.  At least anyone drafted into the Public eye.

"The steam engine, the multiple press, and the public school, that trio of the industrial revolution, have taken the power away from kings and given it to the people. The people actually gained power which the king lost. For economic power tends to draw after it political power; and the history of the industrial revolution shows that power passed from the king and the aristocracy to the bourgeoisie. Universal suffrage and universal schooling reinforced this tendency, and at last even the bourgeoisie stood in fear of the common people. For the masses promised to become king. Today, however, a reaction has set in. The minority has discovered a powerful help in influencing majorities. It has been found possible so to mold the mind of the masses that they will throw their newly gained strength in the desired direction. In the present structure of society, this practice is inevitable."

Technologies like the Internet give power to the people, but they also give power over the people. Bernays understood this long before surveillance cameras, GPS trackers, and NSA wiretapping. He noted that the initially destabilizing impact of new technology disrupts old orders and put them in the grave before cementing new ones that somehow always seem to look exactly like the old orders. In other words, any technology that gives power to the majority quite frequently becomes used by the minority to control the majority.

"Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps linked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought. Each man’s rubber stamps are the duplicates of millions of others, so that when those millions are exposed to the same stimuli, all receive identical imprints."
“We train our students in critical thinking so that they can develop and defend their own ideas and beliefs in order to become the leaders of tomorrow.”

"Page one of the New York Times on the day these paragraphs are written contains eight important news stories. Four of them, or one-half, are propaganda."
The more things change, the more they worsen.
"Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea, or group."
Are you waking up yet?

"This practice of creating circumstances and of creating pictures in the minds of millions of people is now very common…sometimes the effect on the public is created by a professional propagandist, sometimes by an amateur deputed for the job."

Today, many who engage in spreading propaganda are not even aware that they are doing such a thing!   Like all the hate promoted against Donald Trump, Goebbels promoted the same type of hate against the Jews.

"Formerly, the rulers were the leaders. They laid out the course of history, by the simple process of doing what they wanted. And if nowadays the successors of the rulers, those whose position or ability gives them power, can no longer do what they want without the approval of the masses, they find in propaganda a tool which is increasingly powerful in gaining that approval.There are invisible rulers who control the destinies of millions. It is not generally known to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes.The propagandist who specializes in interpreting enterprises and and ideas to the public, and in interpreting the public to promulgators of new enterprises and ideas, has come to be known by the name of “public relations counsel”."

Propaganda is Big business, and business is always booming.

"Is it not possible to control and regiment the masses according to our will without their knowing it? The recent practice of propaganda has proved that it is possible."

"The group mind does not think in the strictest sense of the word. In place of thoughts it has impulses, habits, and emotions.Men are rarely aware of the real reasons which motivate their actions."

"I believe that [business] competition in the future will not be only an advertising between individual products or big associations, but that it will in addition be a competition of propaganda.The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion."

One of Bernays’s main points in this work is that the will of the people is whatever the propagandists want it to be.  

How convenient.

"Political campaigns today are all side shows, all honors, all bombast, glitter, and speeches. These are for the most part unrelated to the main business of studying the party scientifically, of supplying the public with party, candidate, platform, and performance, and selling the public these ideas and products."

"The criticism is often made that propaganda tends to make the President of the United States so important that he becomes not the President but embodiment of hero worship, not to say deity worship. I quite agree that this is so, but how are you going to stop a condition which very accurately reflects the desires of a certain part of the public?"

"Ours must be a leadership democracy administered by the intelligent minority who know how to regiment and guide the masses. Is this government by propaganda? Call it, if you prefer, government by education."

"The normal school should provide for the training of the educator to make him realize that his is a two-fold job: education as a teacher and education as a propagandist."

Say what?

"The normal school should provide for the training of the educator to make him realize that his is a two-fold job: education as a teacher and education as a propagandist."

No wonder "Propaganda" is not assigned reading in school.

"Propaganda, by repeatedly interpreting new scientific ideas and inventions to the public, has made the public more receptive. Propaganda is accustoming the public to change and progress.The American motion picture is the greatest unconscious carrier of propaganda in the world today."

It still is.  So is TV, radio, newspapers, the internet, etc...

"If the public becomes more intelligent in its commercial demands, commercial firms will meet the new standards. If it becomes weary of the old methods used to persuade it to accept a given idea or commodity, its leaders will present their appeals more intelligently."


"Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which the can fight for productive ends and help to bring order out of chaos."

Order Out of Chaos is revealing phrase that directly relates to Freemasonry.

HN: Bernays argued in this work that propaganda was only bad if used for ill purposes and as Josef Goebbels, Stalin and other tyrants have demonstrated.   I disagree.   Anything used to manipulate the public's opinion for evil, or even to sell a product, is a deceptive practice we see in the marketplace every day and in every industry.  


       "Propaganda" by Edward Bernays full PDF 



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